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Biography of Rick Rinker

Maker's Media, offering a unique blend of full-service advertising, business consulting and digital marketing solutions, is the brainchild of founder and president, Rick Rinker.

Born in Washington, DC, and having lived all over the United States, including Alaska, Texas, Hawaii, and of course Southern California, Rick is the embodiment of the next generation of advertising/marketing professionals. A generation ago, Advertising was all about a strong message and slick creative, without much emphasis on the effects that the creative had on the client's business or bottom line. Today however, successful professionals such as Rick are those who can work comfortably in all facets of the business with a sole focus... measurable results.

Rick began his career learning the business inside and out working with a wide variety of clients, from music, fashion and film, to automotive, legal and the medical field. He has worked with and for a wide range of clients including Kenneth Cole, MGM Studios, Reebok, General Motors, The Men's Wearhouse and many more.

Maker's Media very much exemplifies Rick's own philosophies and work ethics. He wanted to get away from the rigid, narrowly defined roles and offer clients an environment where advertising & marketing needs, web solutions, and consulting services are all available with one phone call. It's more convenient for the client, and in today's fast-paced world with its emphasis on full-service, it's more efficient to have everything linked together.

One of the major factors in Maker's Media's success is the recognition that planning the big picture doesn't matter if no one is taking care of the details. Accountability and measurable results are a big part of the game plan for every campaign. Another key factor is the understanding that while the primary forms of the medium are used for the same purpose - to disperse a message to a targeted consumer -- print, broadcast and the web all have distinct and sometimes subtle differences and must be handled accordingly. After all, a brilliant campaign will fail if the delivery method isn't as carefully calculated as the creative message and media planning.